“…It ain’t to play games wit’ you/it’s to aim at you…”
I was all for it.
New Jay album? Word?? It ain’t gonna be a Reasonable Doubt or Black Album (might not even be a Kingdom Come at this point), but whatever…it’s Jay right? Then I read the Times article this morning and it all becomes clear.
Album title: American Gangster
At first, I’m thinking “Ok..a play off of the new Denzel flick. Nice.” Until I read further:
“The album, which his label plans to release in early November, came together over the past few weeks after Jay-Z was shown the film, directed by Ridley Scott, in which Denzel Washington portrays Frank Lucas, a early 1970s Harlem heroin kingpin.”
What a coincidence. He sees the film…..an album is recorded. With the same title. Voila.
*puts thinking cap on*
In theory, Universal Pictures** is using Mr. Carter as an insurance policy for the $100 million flick, and I don’t blame them. Jay’s influence among the movie’s target demographic is heavy mayne. They need someone to say “come see this movie because we spent a lot of money putting everyone’s favorite black actor along with some rappers in it”. Why not say it in song? Who better than Camel the G.O.A.T.? I’m willing to bet (although it will go unspoken) that Jay doesn’t even care about how many albums he sells this go-round…Universal probably cut a cross-promotion check that made even his eyes pop out of their sockets. You can’t fit that hustle inside of a rapper [||].
The funny thing is, this movie has a pretty big buzz – and has had one for a while. I know I’m going to see it. My mind was made up before I even saw the first trailer. I’m sure many of you feel this way as well. The story and the actors involved were enough to sell you. Is Jay really even needed? In my opinion this flick has mad money-making potential on it’s own.
More importantly, if this album flops it’ll be a bad look for Jay, and all parties involved. We all know that the “I used to sell drugs and I made it out – now let me tell you some stories from ’88” horse is on life support – and Jay’s hiding the Louisville behind his back. I’m a Jay fan and all, but he’s really starting to “#45” his legendary career. That holographic “KC” cover says a lot about his status at this point. Pretty soon he’s going to have to choose an image…..walking the fence is soooo six months ago.
But – if all else fails, they could always shoot RZA in the thigh.
American Gangster trailer
**Not to be confused with the company that pulled the “Curtsy vs. KanYe” stunt